About Chery

Independent innovation

With clear focus on independent innovation, Chery has created R&D centres in China, Germany, the United States and Brazil over the last 20 years. It now has a global innovation team of over 5,500 R&D specialists, delivering the highest quality products and advanced technology to customers all over the world.

Chery was also the very first passenger car company in China to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market.  

Chery is committed to being a technology-driven company, making the customer driving experience our core focus, providing ever-better products and services to our consumers through continuous innovation and resource integration.

Global partnerships

Chery partners with the world’s most innovative companies to deliver the very best in technology to consumers. In 2012, in a joint investment with Land Rover, we created the first Chery Jaguar Land Rover Motors – the first Sino-British joint venture high end automotive company. Not only are we rich in core technologies, but we partner with other companies that support us in this era of intelligent vehicles.

A new era of connectivity

The global vehicle market is ushering in a new era of electrification, connectivity, intelligence and sharing, which will lead to major changes in how we drive. To be part of this drive to a more connected world, In 2018 Chery officially released the intelligent brand CHERY LION, marking an overall technological transformation to connectivity and providing an intelligent and interconnected new era consumer lifestyle experience for global consumers.