Chery Australia Announce Erin Holland as Brand Ambassador

16 April 2024

Chery is proud to announce Australian model, singer, and television presenter Erin Holland as the brand’s first local brand ambassador. The partnership marks an exciting milestone as Chery celebrates one-year in Australia.

Erin Holland’s appointment as the Omoda series ambassador is in line with the launch of its latest Omoda model, the Omoda 5 GT. Chery is also gearing up for the release of its highly anticipated first electric model, the Omoda E5, scheduled to land on Australian shores in the second half of 2024.

From her debut as Miss World Australia in 2023, Holland has built a formidable career as a prominent figure in the Australian and international entertainment landscape, most recently as host of Channel 7 Cricket, Pakistan Super League and the Abu Dhabi T10. Away from the camera lens, Erin has also been driving her latest passion, property development, alongside her husband and ex-cricketer Ben Cutting.

Mark Vukoja, Director of Brand and Marketing, Chery Australia says the ambassador role with Holland comes at an exciting time for the brand, “As we approach the start of our second year in market, we are delighted to welcome Erin Holland as the inaugural ambassador for the Omoda model in Australia”.

“Erin’s achievements and versatile talents, perfectly align with the essence of the Omoda badge, that blends style with innovation in design and connectivity,” continued Vukoja.

Erin Holland said on the announcement of the partnership, “I’m incredibly proud to be joining the Chery family. After falling in love with the sleek, sophisticated Omoda 5 at their launch last year, I couldn’t think of a more stylish and functional addition to my busy schedule”.