Leading independent non-bank asset financier, Allied Credit, and global automotive manufacturer, Chery Australia have announced their new automotive finance partnership.

The white label partnership commencing 1 July 2024, will operate under the Chery Motor Finance brand. Uniquely, while Allied is the ‘brand behind the brand’, customers will have a fully immersive brand experience.

The majority of Chery Australia’s dealers have been fully accredited ready to offer finance for new vehicle purchases.

Speaking on the newly announced partnership, Chery Motor Australia CEO, Lewis Lu said, “Partnering with Allied, a leader with a rich history in automotive finance, provides us with a unique opportunity to elevate the Chery Motor Finance brand.”

Lu continued, “We’re committed to making Chery ownership more attainable and rewarding for our customers. The launch will involve some exciting finance programs that will help set the stage for a full Chery Motor Finance brand experience. This will include a guaranteed future value product, a clear focus on our dealer network, and customer centricity that will redefine the Chery motor vehicle ownership lifecycle.”

Jon Moodie, Allied Credit’s Managing Director, said the new relationship with Chery illustrates the importance Allied places on establishing and building long term partnerships, “We have always been committed to adding value to our partners’ businesses and collaborating to drive the best possible experience  for their customers.

“Chery is growing rapidly and is keen for Allied to leverage our integrated solutions that will support their dealer network and customers. We do this by offering branded experience across the customer journey and providing regular opportunities for dealers to enhance their product knowledge, systems capabilities and customer engagement strategies.”