Following the unveiling of its upcoming world-first plug-in hybrid diesel ute, Chery Australia is handing the naming rights of the new model to the nation, inviting the Australian public to help name the vehicle through a nationwide competition, with the winner taking home bragging rights and the first Chery ute in Australia.

Designed with Australian lifestyles in mind, the new model is poised to become the world’s first plug-in hybrid diesel ute, combining traditional diesel capability with electrified efficiency, with a 1000kg payload and 3.5 tonne towing capacity. 

Before the official launch, Chery is giving Australians the unique opportunity to play a role in shaping the vehicle’s global identity by submitting their suggested name via the Chery Australia website.

Participants will be asked to submit a proposed name along with a short explanation outlining why it is the right fit for the vehicle. Entries will be reviewed by Chery, with shortlisted names progressing to a public vote before the final name is selected.

The individual who submits the winning name will walk away with a new Chery ute when the vehicle arrives in Australia later this year.

The Great Australian Chery Ute Naming Competition opens at 12:00pm AEDT Thursday 12 March 2026 and closes 11:50pm AEDT Thursday 26 March 2026.

More details and entry information are available on the Chery Australia website at www.cherymotor.com.au.