Chery Australia has partnered with Nine to launch ‘One Tank Holiday’, a unique partnership TV program leveraging the power of long-form storytelling in automotive marketing.

Starring The Block alumni Eliza and Liberty, this program documents the ultimate road trip experience as the pair drive the New South Wales North Coast and Southern Queensland – showcasing the long-range performance of the Chery Tiggo 9 Super Hybrid, which delivers up to 1,250km of adventure on one full tank and one full charge.

Tapping into Aussies’ long-standing love of hitting the road, this direct-to-customer show offers viewers insight into the reality of travelling Australia by car, demonstrating the superiority of Chery’s Super Hybrid performance.

Viewers will see the Chery Tiggo 9 Super Hybrid in its element on the long-haul, powered by a 1.5litre turbocharged petrol engine paired with three electric motors, delivering impressive long-range driving capability and enabling pit-stop-free travel.

Lucas Harris, Chief Operating Officer, Chery Australia commented, “‘One Tank Holiday’ brings real-world storytelling to the forefront, capturing the essence of beloved Aussie road trips through real-world travel experiences, in turn demonstrating the long-range capability and efficiency of the Chery Tiggo 9 Super Hybrid. By partnering with Nine we can connect with varied audiences and maximise impact, across both broadcast and on-demand.”

Lisa Day, Director of Powered by Nine “We are thrilled to partner with Chery, UM, and Dentsu to bring ‘One Tank Holiday’ to life at such record speed. By putting our talent at the wheel to tackle a genuine friction point—the rising cost of fuel versus the universal hunger for travel—we’ve created a narrative that doesn’t just sit next to the audience; it lives inside the conversation. It’s a great example of how we can highlight the Chery’s Super Hybrid fuel efficiency while keeping our viewers truly engaged in the journey.”  

Andy Clift, UM General Manager Sydney said, “Our ‘One Tank Holiday’ partnership is unique in that it brings authentic storytelling in culture to new heights with heightened relevance in the context of rising fuel prices – a great way for Chery Tiggo 9 Super Hybrid to connect with and influence new audiences. Our team worked hand in hand with Nine and Chery to make this a quality travel show natively integrating the Chery Tiggo 9 Super Hybrid range and premium features, whilst staying true to the format and platform with entertainment at its heart.”

‘One Tank Holiday’ premiered on Channel Nine on Sunday, 29 March, with an encore set for 9.30pm on Wednesday, 1 April and 1pm on Thursday 2 April. There will also be a series of three 10-minute episodes on demand on 9 NOW - available from Wednesday, 1 April.

Viewers will have the chance to win their own Chery Tiggo 7 Super Hybrid, allowing them to set off on their own One Tank Holiday. Tune in for entry details.