Chery has announced a collaboration with Universal Pictures’ spectacular new cinematic event Wicked.

This partnership not only showcases the brand's dedication to innovative personalization and trendsetting but also offers film and car enthusiasts a dual visual and emotional surprise.

Wicked , the untold story of the witches of Oz, is based on one of the most beloved and enduring musicals in Broadway history. The film now arrives in cinemas as a visually stunning cinematic event this November. 

Wicked boasts an all-star cast, featuring Emmy, Grammy, and Tony Award winner and Oscar nominee Cynthia Erivo and Grammy Award-winning global superstar Ariana Grande in the lead roles. 

In addition, the film stars Oscar-winner Michelle Yeoh, film icon Jeff Goldblum, Olivier Award winner and Emmy nominee Jonathan Bailey, and four-time Emmy Award winner Peter Dinklage. Wicked arrives in cinemas  from 22 November 2024. 

Chery Omoda will be promoting the partnership through a range of activities to co-incide with the release of Wicked in Australian cinemas.