Chery Australia’s nationwide search to name its upcoming world-first plug-in hybrid diesel ute has generated an overwhelming response, with 20,000 Australians eager to help shape the vehicle’s identity.

First announced in early March, the competition invited the public to submit a name for the all-new ute, which is due to arrive in Q4 2026. Designed distinctly for the way Aussies work, live and explore, the new model is set to become the world’s first plug-in hybrid diesel ute, pairing traditional diesel capability with electrified efficiency, alongside a 1000kg payload and 3.5 tonne towing capacity.

The competition generated strong engagement, with the response far exceeding expectations as Aussies sought to have a stake in the new vehicle, even before it arrives in market, underscoring the level of excitement surrounding its launch.

With each entrant asked to provide an explanation outlining why their chosen name was the right fit for the new vehicle, the competition went beyond a simple name suggestion to invite genuine creativity and thought.

Lucas Harris, Chief Operating Officer, Chery Australia commented, “We knew Aussies would have a strong view on what makes a great ute, and the response to this competition has absolutely reflected that. To receive this many entries is a tremendous result, but just as importantly, entrants took the brief seriously and explained why their name belonged on the ute, making the shortlisting process both exciting and difficult.”

The winning entrant will receive the ultimate prize: the first Chery ute off the line when the vehicle arrives in Australia later this year.

The shortlist of names will be announced in mid-April.