Vote the Ute | Chery Australia

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Name the next aussie workhorse!

The shortlist is in! Over 20,000 Aussies entered Chery's competition to name its world-first plug-in hybrid diesel ute, proof that the country is excited about what's coming.

Arriving Q4 2026, this world-first ute pairs traditional diesel capability with electrified efficiency, a 1,000kg payload, and 3.5 tonne towing capacity.

The shortlisted names capture the spirit Australians want in a ute.

Vote for your favourite below for your chance to win one of three $1,000 gift cards.

1. Choose Your Favourite Ute Name*

Choose Your Favourite Ute Name*

OUTRIDER

Tina L

In Australian history, the Outrider was the pioneer who rode ahead of the main group to scout the path through unknown territory. It's a powerful symbol for Chery's entry into the competitive Aussie ute market — positioning the KP31 as a leader, not a follower, blazing a new trail as a diesel plug-in hybrid. Built for adventurous spirits who want a premium, capable vehicle that can handle the toughest outback tracks while leading the way in fuel efficiency and range.

ORCA

Fred Z

Representing strength, intelligence and dominance in the natural world, the Orca is widely regarded as the most powerful predator in the ocean — mightier even than the shark. Known for its teamwork, endurance and adaptability, it's a fitting symbol for Chery's new hybrid ute. In Australia, where vehicles must perform equally well at work and in the wild, Orca reflects a machine that is powerful, dependable and ready for any challenge. Its connection to the ocean nods to the vehicle's hybrid technology and commitment to a cleaner, more sustainable future. In nature, the orca sits at the very top of the food chain — just like a ute designed to lead rather than follow.

IRONBARK

Nadine G

One of Australia's most iconic eucalyptus trees — and a name that does exactly what a ute name should. It commands respect without needing to scream. Ironbark timber is legendary for its hardness, its resistance to fire and rot, its refusal to give way under pressure. It's the diesel of the plant world — built to last and take a beating. That's not a metaphor borrowed from somewhere else. That's Australia's own story, told in timber. But there's something deeper in the name. The ironbark tree has two sides — a rugged, dark, protective exterior and a living, vital core. Just like this ute: heavy-duty diesel fused with sophisticated electric drive. Old-school toughness and new-age capability, built into the same machine. Whether it's parked on a worksite in Western Sydney or a cattle station in the NT — the Chery IRONBARK looks like it belongs in the scenery.

BUSHWALKER

Hongchang Z

At home in the bush — that’s the essence of the Bushwalker. It’s a name that captures both the adventurous spirit of the Australian outdoors and the confidence that comes from knowing your vehicle belongs there. Whether it’s a fire trail, a remote campsite or a thousand kilometres of open highway, the Bushwalker moves through the Australian landscape with ease. Not conquering it. Not fighting it. Simply at home in it — the way Australians have always been.

STOCKMAN

Steve K

The Australian stockman is more than a rugged icon — he’s a highly skilled worker shaped by a unforgiving history. Not a folk tale. A real person, doing a real job, across terrain that defeated every piece of equipment that wasn’t built specifically to handle it. They covered Australia’s vast distances not because it was easy, but because the job demanded it — across stock routes stretching thousands of kilometres, through conditions that modern vehicles still struggle to manage. They delivered without fail, because failure wasn’t an option when the land and the livelihoods of entire communities depended on them getting through. The Chery STOCKMAN was built in exactly that spirit. Diesel power fused with electric drive. Old-world grit fused with next-generation engineering. The heritage of a working nation fused with the technology that will carry it forward. This isn’t a ute named after a legend. It’s a ute that is one. Chery STOCKMAN. Built for the Australia that never stopped working.

LONGREACH

Robert H

A real place. A real piece of Australia. Longreach sits deep in the Queensland outback — home of the Stockman’s Hall of Fame, a long way from anywhere, and a town that has run on diesel long before it was fashionable. It’s a name that carries the weight of the country it sits in. It also says exactly what this vehicle does. Long reach. The ability to cover vast distances on hybrid electric and diesel power — the kind of range that outback Australia actually demands. One name. Two meanings. Both unmistakably Australian.

RIDGEBACK

Rachel I

The name says it all. Ridge — high ground, rough tracks, demanding terrain. Back — the backbone of the worksite, the farm, the highway. Together, a name that is rugged, memorable and built for the market it’s entering. The Rhodesian Ridgeback reinforces it — a breed renowned for strength, endurance and the ability to perform in harsh environments. Exactly the qualities Australian ute buyers demand, and exactly what the Chery RIDGEBACK delivers. Simple. Strong. Impossible to forget.

TERRA

Jason C

Latin for earth — a name that grounds the vehicle in exactly the terrain it was built for. Rugged, universal and instantly understood across cultures, Terra carries the weight of the land without needing to explain itself. What makes it distinctive is its versatility. Terra opens the door to a range of variant names that speak directly to how and where Australians actually use their utes — Terra Red for the outback, Terra Mud for the tropical north, Terra Beach for the coast, Terra Work for the tradesman. Each variant a identity of its own, each one an opportunity to connect with a specific buyer and build out a accessories and specification package to match. One name. Endless Australian territory.

MATE

Jeremy T

No word is more Australian than mate. It’s your best friend, your workmate, your dog, your footy team — your favourite anything, really. It’s the word Australians reach for without thinking, because it means something that no other word quite captures. That’s exactly what makes it work. This isn’t a vehicle trying to sound tough. It’s a vehicle that wants to be indispensable — the one you rely on every day, the one that’s always there when you need it. Your mate. And it passes the only test that really matters: how it sounds in conversation. What’d you buy? Chery Mate. Which car are we taking? We’ll take the Mate, mate. That’s not a tagline. That’s just how Australians talk — and this name fits right in.

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Super Hybrid, explained

CHERY SUPER HYBRID

Most hybrids run flat and leave you lugging a dead battery around. Our Super Hybrid is different, up to 90km pure EV range, a petrol engine nearing 50% thermal efficiency, and 5.2L/100km in the real world.

— As featured in Wheels Magazine (March 2026), with Chery's Executive Director of Engineering, Peter Matkin.

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Name the next aussie workhorse!

1. Choose Your Favourite Ute Name*

2. Your Details

Super Hybrid, explained

CHERY SUPER HYBRID

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