Chery, a leading global automotive manufacturer, has celebrated its one-year anniversary in the Australian market with the official launch of the TIGGO 8 Pro Max overnight at Marvel Stadium. This event, held in partnership with the St Kilda Football Club, marks a year of significant achievements and growth for Chery in Australia.

Over the past year, Chery has established itself in the Australian automotive landscape with the launch of three vehicles to market including the OMODA 5, TIGGO 7 Pro and the newly released TIGGO 8 Pro Max. Chery is preparing to launch its first EV, the OMODA E5 later this year. 

The brand’s local expansion includes a robust dealership network across the country ensuring the range of stylish and feature-packed vehicles are accessible to a broad audience. From Launceston to Darwin, and Wangara to Tweed Heads, all states and territories are covered. 

Chery Australia CEO, Lewis Lu says the global automotive brand  is incredibly proud to celebrate their one-year anniversary in Australia with the launch of the TIGGO 8 Pro Max. “This event marks not only the introduction of a new model but also the culmination of a year filled with remarkable achievements. Over the past twelve months, we have launched three exceptional vehicles and established a strong presence across the nation with our expansive dealership network.”

Lu continued, “Looking ahead, we remain committed to delivering innovative, high-quality vehicles to our Australian customers. Our success this past year is a testament to the trust and enthusiasm of our customers and partners, and we look forward to continuing this journey of growth and innovation in Australia.”

Central to Chery’s success locally and globally is its dedication to sustainability and green energy. The newly launched TIGGO 8 Pro Max features advanced technology, providing superior performance while minimising environmental impact. 

The TIGGO 8 Pro Max will arrive in three luxurious variants (Urban, Elite and Ultimate), offering an array of features that give the driver and passengers a first class experience.

To bring to life the event, guests were treated to a pyrotechnics show and the latest in innovation with Chery’s futuristic robot dogs on display, highlighting the brand’s playful approach to advanced technology.