Chery Motor Australia has announced a blockbuster collaboration with Marvel Studios’ The Fantastic Four: First Steps and Val Morgan, which will see the first-ever full-scale brand takeover of HOYTS Entertainment Quarter (EQ) in Sydney. 

On Saturday 26 July, HOYTS EQ will transform into a Chery branded experience with every cinema, screen, and activation zone integrated into the launch. More than 1,300 guests will attend two exclusive screenings of Marvel Studios’ The Fantastic Four: First Steps on opening weekend, complete with immersive foyer activations, vehicle showcases, and a giveaway of a new Chery TIGGO 7 Super Hybrid.

The brand takeover event will showcase Chery’s fantastic four new TIGGO hybrid SUV line-up. The TIGGO 7, TIGGO 8 and TIGGO 9 feature Chery’s new Super Hybrid system designed to deliver greater range, lower fuel consumption and faster charging. The TIGGO 4 Hybrid brings a hybrid option to Australia’s most awarded compact SUV range.

This exciting collaboration marks a key milestone in Chery’s Australian growth strategy, combining cinematic storytelling and large-scale brand integration to support the arrival of its next-generation hybrid vehicles.

“This is the first time any brand has taken over HOYTS EQ in this way, and it’s the perfect setting to introduce Australian families to our new TIGGO Super hybrid SUV line-up,” said Lucas Harris, Chief Operating Officer, Chery Australia. “Cinema is an incredibly powerful platform, and this collaboration allows us to make a big, bold statement about the future of Chery in Australia.”

“We’re thrilled to be working with Chery to bring this movie IP collaboration to life — delivering a multi-event and comprehensive media campaign to connect with families and fans across Val Morgan’s cinema, outdoor and digital network. It’s a brilliant example of how Val Morgan can deliver integrated brand storytelling across our three unique channels with cohesion, creativity, and scale,” said Julia Willing, Group Partnership Director, Val Morgan.

The Chery launch event will extend beyond Sydney, with simultaneous Chery-hosted screenings taking place in Melbourne, Brisbane, Adelaide, and Perth, bringing the cinematic experience to families across Australia.

Families can now enter to win free tickets by visiting the official competition page and explaining in 25 words or less how a Chery Super Hybrid could make life more fun, easy or exciting. The competition ends 11:59pm on Sunday 20 July.